India accounts for approximately 20% of maternal deaths and 25% of under-five child deaths worldwide. At the same time, with more than 900 million wireless subscribers, mobile penetration has leapfrogged a lag in fixed landlines making mobile phones ubiquitous in India, even across the rural landscape.
MAMA aims to address this unmet need for access to critical health information by leveraging India’s impressive level of mobile penetration and will launch a pilot in Mumbai in the summer of 2014. MAMA India is also starting a large partnership to cover six states and reach both community health workers and mothers via mobile phones.
MAMA India will be a cross-sector initiative, leveraging funding from USAID, the Indian Ministry of Health, the Gates Foundation and several other India-based organizations.